About Us
Bridging fashion vision with Italian craftsmanship
Our Story
White Denim is a Florence-based sourcing and production agency helping brands bring their ideas to life through trusted small-batch manufacturers across Italy. Founded by industry veterans Farhad Heidari and Mary Ghorbani, the agency blends decades of expertise with a hands-on, people-first approach.
CO-FOUNDER
Farhad Heidari
Farhad Heidari is the Co-Founder of White Denim, an Italian sourcing and production agency helping brands access the craftsmanship, speed, and cost advantages of Italy’s best small-batch manufacturers. With over 20 years of experience in international trade, manufacturing, and brand development, Farhad bridges the gap between creative vision and operational execution.
His career spans producing apparel in Italy for global brands, leading sales teams, and developing market-entry strategies that merge cultural insight with commercial opportunity. This global perspective allows him to anticipate challenges, identify hidden efficiencies, and align production with both creative and financial goals.
Farhad’s work is anchored in delivering measurable value—helping clients not only create products of exceptional quality, but also maximize profitability through strategic sourcing and tariff management.
CO-FOUNDER
Mary Ghorbani
Mary Ghorbani is the Co-Founder of White Denim, an Italian sourcing and production agency dedicated to connecting brands with high-quality, small-batch manufacturers across Italy. With over 15 years of experience spanning luxury finance, private equity, and brand consulting, Mary brings a refined understanding of how trust, strategy, and intentional relationships create lasting success.
Before launching White Denim, Mary advised high-net-worth individuals, entrepreneurs, and creatives at J.P. Morgan Private Bank—cultivating deep, values-driven partnerships that balanced vision with practical execution. This relational approach now shapes her work in helping brands bring their concepts to life with precision, beauty, and purpose.
At the heart of Mary’s philosophy is a people-first mindset—ensuring every collaboration is built on transparency, shared intention, and care.